Jennifer Douglas’ years directing the corporate messaging efforts and coordinating marketing with a focused online presence, culminated today with her appointment as Information Technology Director. She will report directly to the Vice President of Technical Services and be involved in every aspect of online marketing, sales, public information and data management.
Director Douglas brings over 20 years experience to the position as both a marketing writer and web services innovator. Originally hired to implement the initial online website, she developed both the image and the substance of the corporate Internet message and directed early efforts to expand web marketing. After seeing the first website grow from a basic page offering contact information and a company overview, she led the charge to bring together both the online product sales and technical support. Over a few brief years, the website’s growth and increasing importance led to more innovation in both hardware and networking upgrades. Director Douglas was always at the forefront advocating greater investment in the information technology needs for the corporation and results show the outlay was repaid several times over.
She also maintained her duties in marketing while making coordinated approaches across all media focused on corporate branding, name recognition, product development and customer relations. Gathering this information and producing a comprehensive online database has enabled all facets of the company in all locations instant access to customer information, production schedules, inventory and ongoing marketing initiatives.
With the new position of IT Director, Douglas plans to develop greater emphasis on remote data access through newer technologies (smartphones, computer pads, Cloud data storage, WiFi connectivity, etc.) and direct customer interface with both sales and technical personnel. Eventually, she wants to see total market coverage of the company’s brands and total customer access for greater quality and productivity.
With a degree in marketing and public relations, Director Douglas has always considered the customer first when developing new ideas in information management. That philosophy has resulted in satisfaction ratings for this company leading the industry. From her first foray into the private sector right out of college, she immediately grasped the reach of both online communications and unprecedented customer feedback.
As the IT Director she will take over a department she has seen grow from less than 10 employees 15 years ago to over 60 today. She will be responsible not only for the company’s online marketing and communication strategies but also maintaining the server and network capacity with state of the art upgrades. With the advent of greater processing power and network storage options, the corporate Information Technology Department will see significant growth. Director Douglas looks forward to not only managing greater reliability and functionality with the corporate information technology investment but also developing new and innovative methods for even greater communication and marketing programs.